Critical Analysis of the Evolution of Managerial Thought in Marketing Management: An In‑Depth Theoretical Study. Alqalam Journal of Science , [S. l.], p. 577–591, 2026. DOI: 10.69667/ajs.26605. Disponível em: https://alqalam.utripoli.edu.ly/index.php/AR/article/view/132. Acesso em: 13 jun. 2026.